Turning TKO Calls Into Community Assets


Scott D'Alessandro | Webinar Lead Lab
The Problem
Your best content disappears the moment a call ends.
Guest speakers and AMA sessions share incredible insights — then it's gone. Members who miss the call never catch up. New members join with months of valuable content they'll never see.
For a community focused on retention, that's untapped value sitting in a graveyard.
From Overwhelm to Action
1
New members and existing TKO members, see a handful of courses in Skool and an overwhelming Slack history.
2
They're excited, but quickly become overwhelmed or uncertain where to start.
3
The result? Most drift, lurk, or churn, and gold goes unused.
4
Every high-value call can become a guided, actionable "mini-course" anyone can complete in an evening.
The Solution
Every call becomes a permanent, searchable asset that compounds over time.
New members get instant access to your best material.
Current members can revisit and apply what they learned.
Your guest speakers become evergreen courses — not one-time events.
What I Built
I took Shannon Jean's recommerce talk and turned it into a full course — here's what it would look like inside TKO's Skool:

Full course structure. Video clips. Downloadable resources. Ready for members to use today.
This isn't a pilot. This is proof I can deliver.
What You Get Each Month
Two guest speaker calls transformed into complete Skool courses:
Structured lessons broken into actionable sections
2-5 video clips highlighting key moments
Downloadable worksheets and resources
AI prompts members can use immediately
Certificates of Implementation with Feedback
Manual upload to Skool
Copy of all content to store offline (useful if you migrate platforms)
Curated supporting resources linked within lessons (videos, articles, tools)
The Learning Experience
Each course is designed to be completed in one evening - to one week (varies based on content)
Short videos (5-8 min each), actionable templates, and one thing they can implement immediately.
It's not about mastering the topic. It's about getting members adept enough to take action and stop overthinking.
Even members without a business yet can work through practice scenarios and start building the muscle.
Certificates of Implementation
Every course ends with a reflection prompt. Members submit:
  • What they built or implemented
  • Their biggest takeaway
  • Their next action step
No submission, no certificate. This isn't about finishing videos, it's about proving implementation.
Every submission gets personalized AI coaching feedback. Their win posts automatically to a community wins channel creating momentum and accountability.

Members receive their certificate as a downloadable PDF via email, along with their personalized feedback.
The Member Journey
01
Join TKO → See recommended course ("Start here")
02
Complete lesson(s) and worksheet in one night
03
Take easy wins back into the community
04
Share progress (creates social proof and engagement)
Instead of:
❌ "Should I rewatch old videos? Where do I find them?"
❌ "Is there a system or structure to learning?"
❌ "I have 1 hour, what can I work through?"
Now:
✅ "I just finished Shannon Jean's ReCommerce System and published my funnel!"
How It Works
1
Month 1
I build the first two courses, we refine the format together
2
Months 2-3
Full delivery, consistent output, we gather member feedback
3
After 3 months
We evaluate what's working and adjust
Expansion Paths & Member Value
The system we're building makes all of this possible — each course creates assets that feed the next opportunity.
Member-Only Podcast Feed
Every call as a private audio episode, synced with membership
Backlog Packages
Turn past guest speakers into courses
Community Magazine
Quarterly publication featuring wins, insights, and member spotlights
Guest Value "Thank You" Assets
Branded shorts, mini-guides, and podcast/audio for guests to share.
Sprint Content
Structured learning sprints for pods based on call content
Learning Paths
Bundle related courses into guided journeys for members
Why It Matters:
All built from content you already have—drives retention, increases pricing power, and grows brand equity with no extra recording.
About Me
A snapshot of my professional journey in tech and education, showcasing my commitment to impactful learning and software development.
Software Engineering & Instruction
Pioneering role as the first Software Engineer and Instructor at Fullstack Academy (leading coding bootcamp in NYC).
Lead Instructor & Designer
Lead Instructor and Curriculum Designer for advanced technical cohorts, shaping future tech talent.
Decade+ in Education & Tech
Over 10 years' experience in non-traditional, outcome-focused education.
LMS Lead Engineer
Lead Engineer for Fullstack Academy's Learning Management System (LMS) used by thousands of students.
Course Creator
Creator of multiple successful courses, taken by thousands of students.
This isn't content editing. It's instructional design — taking raw material and structuring it so people actually learn and apply it.
Investment
$3,500
per month
2
complete courses per month
3
month engagement
1
Rollover (if not used)
The Vision
Right now
A new member joins and has to hope they catch the right calls.
Six months from now
They join and immediately have access to 12 expert courses, shareable certificates, and structured sprints.
That's a completely different value proposition — and a much harder community to leave.
Questions?