Turning TKO Calls Into Community Assets



Scott D'Alessandro | Webinar Lead Lab

The Problem

Your best content disappears the moment a call ends.

Guest speakers and AMA sessions share incredible insights — then it's gone. Members who miss the call never catch up. New members join with months of valuable content they'll never see.

For a community focused on retention, that's untapped value sitting in a graveyard.


From Overwhelm to Action

1

New members and existing TKO members, see a handful of courses in Skool and an overwhelming Slack history.

2

They're excited, but quickly become overwhelmed or uncertain where to start.

3

The result? Most drift, lurk, or churn, and gold goes unused.

4

Every high-value call can become a guided, actionable "mini-course" anyone can complete in an evening.

The Solution

Every call becomes a permanent, searchable asset that compounds over time.

New members get instant access to your best material.

Current members can revisit and apply what they learned.

Your guest speakers become evergreen courses — not one-time events.

What I Built

I took Shannon Jean's recommerce talk and turned it into a full course — here's what it would look like inside TKO's Skool:

Full course structure. Video clips. Downloadable resources. Ready for members to use today.

This isn't a pilot. This is proof I can deliver.

What You Get Each Month

Two guest speaker calls transformed into complete Skool courses:

Structured lessons broken into actionable sections

2-5 video clips highlighting key moments

Downloadable worksheets and resources

AI prompts members can use immediately

Certificates of Implementation with Feedback

Manual upload to Skool

Copy of all content to store offline (useful if you migrate platforms)

Curated supporting resources linked within lessons (videos, articles, tools)

The Learning Experience

Each course is designed to be completed in one evening - to one week (varies based on content)

Short videos (5-8 min each), actionable templates, and one thing they can implement immediately.

It's not about mastering the topic. It's about getting members adept enough to take action and stop overthinking.

Even members without a business yet can work through practice scenarios and start building the muscle.

Certificates of Implementation

Every course ends with a reflection prompt. Members submit:

  • What they built or implemented
  • Their biggest takeaway
  • Their next action step

No submission, no certificate. This isn't about finishing videos, it's about proving implementation.

Every submission gets personalized AI coaching feedback. Their win posts automatically to a community wins channel creating momentum and accountability.

Members receive their certificate as a downloadable PDF via email, along with their personalized feedback.

The Member Journey

01

Join TKO → See recommended course ("Start here")

02

Complete lesson(s) and worksheet in one night

03

Take easy wins back into the community

04

Share progress (creates social proof and engagement)

Instead of:

❌ "Should I rewatch old videos? Where do I find them?"

❌ "Is there a system or structure to learning?"

❌ "I have 1 hour, what can I work through?"

Now:

✅ "I just finished Shannon Jean's ReCommerce System and published my funnel!"

How It Works

1

Month 1

I build the first two courses, we refine the format together

2

Months 2-3

Full delivery, consistent output, we gather member feedback

3

After 3 months

We evaluate what's working and adjust

Expansion Paths & Member Value

The system we're building makes all of this possible — each course creates assets that feed the next opportunity.

Member-Only Podcast Feed

Every call as a private audio episode, synced with membership

Backlog Packages

Turn past guest speakers into courses

Community Magazine

Quarterly publication featuring wins, insights, and member spotlights

Guest Value "Thank You" Assets

Branded shorts, mini-guides, and podcast/audio for guests to share.

Sprint Content

Structured learning sprints for pods based on call content

Learning Paths

Bundle related courses into guided journeys for members

Why It Matters:

All built from content you already have—drives retention, increases pricing power, and grows brand equity with no extra recording.

About Me

A snapshot of my professional journey in tech and education, showcasing my commitment to impactful learning and software development.

Software Engineering & Instruction

Pioneering role as the first Software Engineer and Instructor at Fullstack Academy (leading coding bootcamp in NYC).

Lead Instructor & Designer

Lead Instructor and Curriculum Designer for advanced technical cohorts, shaping future tech talent.

Decade+ in Education & Tech

Over 10 years' experience in non-traditional, outcome-focused education.

LMS Lead Engineer

Lead Engineer for Fullstack Academy's Learning Management System (LMS) used by thousands of students.

Course Creator

Creator of multiple successful courses, taken by thousands of students.

This isn't content editing. It's instructional design — taking raw material and structuring it so people actually learn and apply it.

Investment

$3,500

per month

2

complete courses per month

3

month engagement

1

Rollover (if not used)


The Vision

Right now

A new member joins and has to hope they catch the right calls.

Six months from now

They join and immediately have access to 12 expert courses, shareable certificates, and structured sprints.

That's a completely different value proposition — and a much harder community to leave.

Questions?